{"id":704,"date":"2024-10-04T04:12:31","date_gmt":"2024-10-04T01:12:31","guid":{"rendered":"https:\/\/ru.wubook.net\/blog\/?p=704"},"modified":"2024-10-04T04:12:33","modified_gmt":"2024-10-04T01:12:33","slug":"%d0%b7%d0%b0%d0%ba%d0%be%d0%bd-%d0%be-%d1%86%d0%b8%d1%84%d1%80%d0%be%d0%b2%d1%8b%d1%85-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0%d1%85-%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b8","status":"publish","type":"post","link":"https:\/\/ru.wubook.net\/blog\/%d0%b7%d0%b0%d0%ba%d0%be%d0%bd-%d0%be-%d1%86%d0%b8%d1%84%d1%80%d0%be%d0%b2%d1%8b%d1%85-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0%d1%85-%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b8","title":{"rendered":"\u0417\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438 \u043a\u0430\u043a \u043e\u043d \u0438\u0437\u043c\u0435\u043d\u0438\u043b \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0442\u0435\u043b\u0435\u0439"},"content":{"rendered":"\n<p>\u0423\u0432\u0430\u0436\u0430\u0435\u043c\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 WuBook, \u043d\u0435 \u0442\u0430\u043a \u0434\u0430\u0432\u043d\u043e \u043c\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043e \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432 Google \u0438 Google Hotel Ads, \u043d\u043e \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043c\u0435\u0441\u044f\u0446\u044b \u0447\u0442\u043e-\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c (\u0438 \u0431\u0443\u0434\u0435\u0442 \u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f \u0441\u043d\u043e\u0432\u0430). \u041c\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043e&nbsp;<strong>\u0417\u0430\u043a\u043e\u043d\u0435<\/strong>&nbsp;\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445&nbsp;<strong>\u0440\u044b\u043d\u043a\u0430\u0445<\/strong>(DMA), \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0435, \u0432\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u043c \u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u043c \u0421\u043e\u044e\u0437\u043e\u043c \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u043e\u0433\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430. \u0421\u0440\u0435\u0434\u0438 \u043c\u0435\u0440, \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044b\u0445 \u0432 DMA, \u0435\u0441\u0442\u044c \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0445 &#171;\u0433\u0435\u0439\u0442\u043a\u0438\u043f\u0435\u0440\u043e\u0432&#187;, \u0432 \u0447\u0438\u0441\u043b\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u0445\u043e\u0434\u0438\u0442 Google. \u041d\u043e \u0447\u0442\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442 DMA \u0438 \u0447\u0442\u043e \u043e\u043d \u043c\u0435\u043d\u044f\u0435\u0442 \u0434\u043b\u044f \u043e\u0442\u0435\u043b\u0435\u0439 \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u043e\u0432 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0417\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u0435\u0433\u043e \u0432\u0432\u0435\u043b\u0438<\/h2>\n\n\n\n<p><a href=\"https:\/\/digital-markets-act.ec.europa.eu\/about-dma_en?prefLang=it\">\u0417\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445<\/a>&nbsp;\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u043c\u0438\u0440 \u0431\u043e\u043b\u0435\u0435 \u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u044b\u043c \u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u043c \u0434\u043b\u044f \u0447\u0430\u0441\u0442\u043d\u044b\u0445 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043e\u043d \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442 \u043d\u0430\u0431\u043e\u0440 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0435\u0432 \u0438 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u043d\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044e \u0438 \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u044b &#171;\u0433\u0435\u0439\u0442\u043a\u0438\u043f\u0435\u0440\u043e\u0432&#187; (\u0431\u0443\u043a\u0432\u0430\u043b\u044c\u043d\u043e &#171;\u0441\u0442\u0440\u0430\u0436\u0435\u0439 \u0432\u043e\u0440\u043e\u0442&#187;).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/2.png\" alt=\"\u0437\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 \u043e\u0442\u0435\u043b\u044c\" class=\"wp-image-710\" srcset=\"https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/2.png 960w, https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/2-300x169.png 300w, https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/2-768x432.png 768w, https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/2-600x338.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u041f\u043e \u043c\u043d\u0435\u043d\u0438\u044e \u0415\u0421,&nbsp;<strong>\u0433\u0435\u0439\u0442\u043a\u0438\u043f\u0435\u0440\u044b \u2014 \u044d\u0442\u043e \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 &#171;\u0432\u044b\u043f\u043e\u043b\u043d\u044f\u044e\u0442 \u0444\u0443\u043d\u043a\u0446\u0438\u044e \u0441\u0442\u0440\u0430\u0436\u0435\u0439 \u0432\u043e\u0440\u043e\u0442 \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u0430&#187;<\/strong>&nbsp;\u043a \u043e\u043d\u043b\u0430\u0439\u043d-\u0441\u0435\u0440\u0432\u0438\u0441\u0430\u043c, \u0442\u0435\u043c \u0441\u0430\u043c\u044b\u043c \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u044f \u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u043e\u0441\u0442\u044c \u0440\u044b\u043d\u043a\u0430.<\/p>\n\n\n\n<p>\u0412 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u0435 2023 \u0433\u043e\u0434\u0430 \u0415\u0421 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043b 6 \u0442\u0430\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439: Alphabet (\u043c\u0430\u0442\u0435\u0440\u0438\u043d\u0441\u043a\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Google), Amazon, Apple, ByteDance (TikTok), Meta (Facebook) \u0438 Microsoft (Windows); \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b \u0438\u043c 6 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u0434\u043b\u044f \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u044f \u043f\u0440\u0430\u0432\u0438\u043b. \u0424\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438, DMA \u0437\u0430\u043f\u0440\u0435\u0449\u0430\u0435\u0442:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435;<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u0440\u0435\u0449\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0432\u043d\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b;<\/li>\n\n\n\n<li>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0446\u0435\u043b\u044f\u0445 \u0431\u0435\u0437 \u0438\u0445 \u044f\u0432\u043d\u043e\u0433\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u044f;<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u0440\u0435\u0449\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0443\u0434\u0430\u043b\u044f\u0442\u044c \u043f\u0440\u0435\u0434\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435.<\/li>\n<\/ul>\n\n\n\n<p>\u0426\u0435\u043b\u044c \u043c\u043d\u043e\u0433\u043e\u0430\u0441\u043f\u0435\u043a\u0442\u043d\u0430: \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u0438 \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438, \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u044f \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438, \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u044e\u0449\u0438\u0435 \u0438\u0437-\u0437\u0430 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0435, \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0441\u0432\u043e\u0431\u043e\u0434\u044b \u0432\u044b\u0431\u043e\u0440\u0430.<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0441&nbsp;<strong>\u043c\u0430\u0440\u0442\u0430 2024 \u0433\u043e\u0434\u0430, Google \u0442\u0430\u043a\u0436\u0435 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0441\u044f \u043a DMA<\/strong>, \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0435\u0440\u0435\u0441\u0442\u0440\u043e\u0438\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430 \u043e\u0442\u0435\u043b\u0435\u0439 \u0438 \u0430\u0432\u0438\u0430\u0440\u0435\u0439\u0441\u043e\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c \u0432 Google Hotel Ads<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/3.png\" alt=\"\u0437\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 \u043e\u0442\u0435\u043b\u044c\" class=\"wp-image-713\" srcset=\"https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/3.png 960w, https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/3-300x169.png 300w, https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/3-768x432.png 768w, https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/3-600x338.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u043f\u0440\u0438\u0435\u0442\u0430\u0440\u043d\u044b\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u041a\u0430\u0440\u0442\u044b \u0438 Google Travel, \u0432 \u0443\u0449\u0435\u0440\u0431 \u0434\u0440\u0443\u0433\u0438\u043c, Google&nbsp;<strong>\u0438\u0437\u043c\u0435\u043d\u0438\u043b \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432<\/strong>&nbsp;\u043f\u0440\u0438 \u043f\u043e\u0438\u0441\u043a\u0435 \u043e\u0442\u0435\u043b\u0435\u0439 \u043e\u043d\u043b\u0430\u0439\u043d. \u041d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435, \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 Google Hotel Ads \u0442\u0435\u043f\u0435\u0440\u044c \u043e\u0447\u0435\u043d\u044c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a\u0438\u043c \u043e\u043d \u0431\u044b\u043b \u0434\u043e \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u0432\u0435\u0434\u044f \u0432 \u043f\u043e\u0438\u0441\u043a \u0441\u043b\u043e\u0432\u043e \u201c\u043e\u0442\u0435\u043b\u044c\u201d \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u043c\u0435\u0441\u0442\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u201c\u043e\u0442\u0435\u043b\u044c \u043a\u043e\u043f\u0435\u043d\u0433\u0430\u0433\u0435\u043d\u201d.<\/p>\n\n\n\n<p>\u0421\u0440\u0435\u0434\u0438 \u043f\u0440\u043e\u0447\u0438\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0437\u0430\u043c\u0435\u0442\u043d\u043e \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u0431\u043e\u043b\u044c\u0448\u0435\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432 \u0432 \u0432\u0435\u0440\u0445\u043d\u0435\u043c \u043f\u043e\u0434\u043c\u0435\u043d\u044e, \u0432\u043a\u043b\u044e\u0447\u0430\u044f&nbsp;<strong>\u0434\u0430\u0442\u044b \u043f\u0440\u0435\u0431\u044b\u0432\u0430\u043d\u0438\u044f<\/strong>, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u0432\u0438\u0434\u043d\u044b \u0432\u0432\u0435\u0440\u0445\u0443 \u0441\u043f\u0438\u0441\u043a\u0430 \u043e\u0442\u0435\u043b\u0435\u0439, \u0430 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0432\u044b\u0431\u0440\u0430\u043d\u044b \u0438\u043c\u0435\u043d\u043d\u043e \u0437\u0434\u0435\u0441\u044c.<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u0436\u0435 \u0432 \u044d\u0442\u043e\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0435\u0441\u0442\u044c \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u0443\u043d\u043a\u0442\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u201c\u041c\u0435\u0441\u0442\u0430\u201d, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0441 \u043e\u0442\u0435\u043b\u044f\u043c\u0438, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u043c\u0438 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0438\u0437 OTA, \u043c\u0435\u0442\u0430\u043f\u043e\u0438\u0441\u043a\u043e\u0432 \u0438 \u0433\u0438\u0434\u043e\u0432.<\/p>\n\n\n\n<p>\u201c\u0420\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435\u201d \u0432\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0441\u043f\u0438\u0441\u043a\u0443 \u0441\u043f\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u0441\u0430\u0439\u0442\u043e\u0432 \u043e\u0431\u044a\u0435\u043a\u0442\u043e\u0432 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f: \u043d\u0430\u0436\u0430\u0432 \u043d\u0430 \u0446\u0435\u043d\u0443 \u043e\u0431\u044a\u0435\u043a\u0442\u0430, \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0430\u044f \u0432\u043a\u043b\u0430\u0434\u043a\u0430 Google My Business.<\/p>\n\n\n\n<p><strong>\u041a\u0430\u0440\u0442\u0430 \u043d\u0435 \u0432\u0438\u0434\u043d\u0430 \u0441\u0440\u0430\u0437\u0443<\/strong>, \u0430 \u0432\u043b\u043e\u0436\u0435\u043d\u0430 \u043f\u043e\u0434 \u201c\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u201d. \u0422\u043e \u0436\u0435 \u0441\u0430\u043c\u043e\u0435 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442, \u0435\u0441\u043b\u0438 \u0432\u044b \u0438\u0449\u0435\u0442\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043e\u0431\u044a\u0435\u043a\u0442\u0430 \u043e\u043d\u043b\u0430\u0439\u043d (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u201c\u043e\u0442\u0435\u043b\u044c \u043f\u0438\u043d\u043a\u043e\u043f\u0430\u043b\u043b\u043e \u043a\u043e\u043f\u0435\u043d\u0433\u0430\u0433\u0435\u043d\u201d): \u0432\u043a\u043b\u0430\u0434\u043a\u0430 My Business \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u043c\u0438\u043d\u0438\u0430\u0442\u044e\u0440\u0443 \u043a\u0430\u0440\u0442\u044b, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043d\u0435\u043b\u044c\u0437\u044f \u043a\u043b\u0438\u043a\u043d\u0443\u0442\u044c. \u0414\u0430\u0436\u0435 \u043f\u0440\u0438 \u043d\u0430\u0436\u0430\u0442\u0438\u0438 \u043d\u0430 \u201c\u041f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c\u201d \u0432\u044b \u043f\u0435\u0440\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0435\u0441\u044c \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432, \u0430 \u043d\u0435 \u0432 \u0441\u0440\u0435\u0434\u0443 Travel, \u043e\u0442\u043a\u0443\u0434\u0430 \u043c\u043e\u0436\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0441\u0435\u043c\u0438 \u0434\u0435\u0442\u0430\u043b\u044f\u043c\u0438. \u0412\u0441\u0435 \u044d\u0442\u043e \u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0448\u0430\u0433\u0438 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0445\u043e\u0447\u0435\u0442 \u0437\u0430\u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u043d\u043e \u0432\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u0432\u044b\u043d\u0443\u0436\u0434\u0435\u043d \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439, \u0447\u0435\u043c \u0440\u0430\u043d\u044c\u0448\u0435, \u0441 \u0440\u0438\u0441\u043a\u043e\u043c \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c\u0441\u044f \u0438 \u0437\u0430\u043f\u0443\u0442\u0430\u0442\u044c\u0441\u044f, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044f&nbsp;<a href=\"http:\/\/booking.com\/\">Booking.com<\/a>&nbsp;\u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u043e\u0440\u0442\u0430\u043b\u044b.<\/p>\n\n\n\n<p><strong>\u041e\u0442\u0437\u044b\u0432\u044b<\/strong>&nbsp;\u0442\u0435\u043f\u0435\u0440\u044c \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441 Google, \u043d\u043e \u0438 \u0438\u0437 \u0434\u0440\u0443\u0433\u0438\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a OTAs \u0438 \u043c\u0435\u0442\u0430\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043a\u043b\u0438\u043a\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a\u043e\u0432\u044b \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f \u0434\u043b\u044f \u043e\u0442\u0435\u043b\u0435\u0439 \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u043e\u0432 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f<\/h2>\n\n\n\n<p>\u041f\u043e\u043c\u0438\u043c\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0441\u0432\u043e\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434, \u043f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e \u043a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f \u0436\u0434\u0443\u0442 \u043e\u0442\u0435\u043b\u044c\u0435\u0440\u043e\u0432?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/4.png\" alt=\"\" class=\"wp-image-716\" srcset=\"https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/4.png 960w, https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/4-300x169.png 300w, https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/4-768x432.png 768w, https:\/\/ru.wubook.net\/blog\/wp-content\/uploads\/2024\/10\/4-600x338.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u043d\u043d\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 30-\u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u0435 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u043a\u043e\u0432 \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u043e\u0442\u0435\u043b\u0435\u0439 \u0438 36-\u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u043e\u0435 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u044f\u043c\u044b\u0445 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0439 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 \u044f\u043d\u0432\u0430\u0440\u044f \u043f\u043e \u0430\u043f\u0440\u0435\u043b\u044c 2024 \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n<p>\u041d\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043a\u0430\u0436\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043e\u0442 \u044d\u0442\u043e\u0439 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u0432\u044b\u0438\u0433\u0440\u0430\u043b\u0438 OTAs, \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u044f \u0432\u044b\u0433\u043e\u0434\u0443 \u0438\u0437&nbsp;<strong>\u0431\u043e\u043b\u0435\u0435 \u0441\u043b\u043e\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430<\/strong>&nbsp;\u043d\u0430 Google \u0438 \u0441\u0432\u043e\u0435\u0439 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u043d\u0430 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0438 \u043f\u043b\u0430\u0442\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f. \u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b,&nbsp;<strong>Google Hotel Ads \u043d\u0435 \u0438\u0441\u0447\u0435\u0437<\/strong>&nbsp;\u0441\u0440\u0435\u0434\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043e\u043f\u0446\u0438\u0439 \u0438 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u043e\u0431\u044a\u0435\u043a\u0442\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0440\u043e\u043b\u044c\u00a0<a href=\"https:\/\/ru.wubook.net\/blog\/%D0%BE%D0%BF%D1%82%D0%B8%D0%BC%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D1%8F-%D0%B2%D0%B0%D1%88%D0%B5%D0%B3%D0%BE-%D1%81%D0%B0%D0%B9%D1%82%D0%B0-%D0%BF%D0%B5%D1%80%D0%B2%D1%8B%D0%B5-%D1%88%D0%B0%D0%B3%D0%B8\/\"><strong>\u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f (SEO<\/strong>)<\/a>\u00a0\u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0430, \u0442\u0430\u043a \u043a\u0430\u043a \u043e\u043d\u043e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0443\u044e \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0438, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u043f\u0440\u044f\u043c\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u043f\u0440\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u0438, \u0447\u0442\u043e \u043e\u0431\u044a\u0435\u043a\u0442 \u0445\u043e\u0440\u043e\u0448\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d \u0438 \u043e\u0441\u043d\u0430\u0449\u0435\u043d \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f (\u0442.\u0435.\u00a0<a href=\"https:\/\/ru.wubook.net\/blog\/%D0%BC%D0%BE%D0%B4%D1%83%D0%BB%D1%8C-%D0%B1%D1%80%D0%BE%D0%BD%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F-%D0%B4%D0%BB%D1%8F-%D0%BE%D1%82%D0%B5%D0%BB%D0%B5%D0%B9-%D1%87%D1%82%D0%BE-%D1%8D%D1%82\/\">\u043c\u043e\u0434\u0443\u043b\u0435\u043c \u0431\u0440\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f<\/a>).<\/p>\n\n\n\n<p>\u0412 \u0438\u0442\u043e\u0433\u0435, \u0417\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 \u043d\u0430\u0440\u0443\u0448\u0438\u043b \u043f\u0440\u0438\u0432\u044b\u0447\u043d\u0443\u044e \u043b\u043e\u0433\u0438\u043a\u0443, \u043d\u043e \u0442\u0430\u043a\u0436\u0435 \u043e\u0442\u043a\u0440\u044b\u043b \u043d\u043e\u0432\u044b\u0435 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f, \u0447\u0442\u043e \u044d\u0442\u043e \u0432\u0441\u0435 \u0435\u0449\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0430\u044f\u0441\u044f \u043c\u0435\u0440\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0410 \u043a\u0430\u043a \u043d\u0430\u0441\u0447\u0435\u0442\u00a0Booking.com?<\/h2>\n\n\n\n<p>\u0412 \u043c\u0430\u0435 \u044d\u0442\u043e\u0433\u043e \u0433\u043e\u0434\u0430\u00a0<strong>Booking.com\u00a0\u0442\u0430\u043a\u0436\u0435 \u0431\u044b\u043b \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d \u0432 \u0441\u043f\u0438\u0441\u043e\u043a \u043f\u0440\u0438\u0432\u0440\u0430\u0442\u043d\u0438\u043a\u043e\u0432<\/strong>, \u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u0445 \u043e\u0436\u0438\u0434\u0430\u044e\u0442\u0441\u044f \u0432 \u043d\u043e\u044f\u0431\u0440\u0435. \u041e\u0434\u043d\u0430\u043a\u043e, \u0443\u0436\u0435 \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u0438 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u0442\u0430\u043a \u043a\u0430\u043a &#171;\u043f\u0430\u0440\u0438\u0442\u0435\u0442\u043d\u0430\u044f \u0441\u0442\u0430\u0432\u043a\u0430&#187;, \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043e \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u043d\u0430\u00a0Booking.com\u00a0\u0438 Expedia, \u0442\u0430\u043a\u0436\u0435 \u0431\u044b\u043b\u0430 \u043e\u0442\u043c\u0435\u043d\u0435\u043d\u0430 \u043d\u0430 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435.<\/p>\n\n\n\n<p>\u0427\u0435\u0441\u0442\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u044f, \u044d\u0442\u0430 \u043c\u0435\u0440\u0430 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\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0434\u043b\u044f \u0438\u0442\u0430\u043b\u044c\u044f\u043d\u0441\u043a\u0438\u0445 \u0437\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0439, \u0442\u0430\u043a \u043a\u0430\u043a \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0435 \u0441\u0435\u0442\u0438, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0435 \u0432 \u0418\u0442\u0430\u043b\u0438\u0438, \u0442\u0430\u043a\u0436\u0435 \u0441\u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0446\u0435\u043d\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/p>\n\n\n\n<p>\u041f\u0440\u0435\u0434\u043f\u043e\u0441\u044b\u043b\u043a\u0438 DMA \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u043c\u044b, \u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f \u043d\u0435 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u044f\u0441\u043d\u044b: \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u043b\u0438\u0448\u044c \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0435\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u043c \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0423\u0432\u0430\u0436\u0430\u0435\u043c\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 WuBook, \u043d\u0435 \u0442\u0430\u043a \u0434\u0430\u0432\u043d\u043e \u043c\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043e \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432 Google \u0438 Google Hotel Ads, \u043d\u043e \u0432&#8230;<\/p>\n","protected":false},"author":3,"featured_media":707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[11,131,9,12],"class_list":["post-704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-76","tag-booking","tag-google-hotel-ads","tag-9","tag-12","content-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0417\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445: \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043e\u0442\u0435\u043b\u0435\u0439<\/title>\n<meta name=\"description\" content=\"\u0417\u0430\u043a\u043e\u043d \u043e \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u0430\u0445 (Digital Markets Act) 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